Sunday 11 November 2012

Typography For Hypnosis - Part 3

Even though we already selected a font for Hypnosis, we realised as a group that we do not represent the whole of our target audience. Instead, we decided to conduct some audience research and to see which font our target audience will like, and then make a decision on which font we will use.

To do this, we decided to make a tally chart with all the fonts on them, and make our selected recipients to pick their favorite font by putting a line in the correct box.

Here is what we found:


The people have spoken, and have decided to go with the font we initially decided to go with, meaning we will use the font, which on the graph above is font 4.

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