Choosing The Title

After creating all the titles, we could not decided on which one we liked the most. So, we decided to ask our target audience which one they thought was most effective and which one would 'scare' them the most.

As shown from the chart above, effect ten received the most votes from our selected people who match our target audience. We also agreed with our target audience, as number ten got the most votes from our group. This title gave the impression of fast paced and breathlessness - due to the heart looking effect beating quick.

After watching the title again, we noticed that the explosion that occurs at the end, did not match the overall idea we wanted to give across to an audience, so as a group, we decided that we would cut this bit out, and instead have it fade out slowly.

Typography For Hypnosis: Part 4

Above shows a tally chart, conducted by Kate, to see what our target audience preferred concerning the colour of our font. As you can see, the colour red and black were most popular, with red just edging the audience vote. We noticed that the lighter colours, grey, were not so popular. We decided as a group, to listen to the audiences decision and go with the red colour for our font.

Typography For Hypnosis - Part 3

Even though we already selected a font for Hypnosis, we realised as a group that we do not represent the whole of our target audience. Instead, we decided to conduct some audience research and to see which font our target audience will like, and then make a decision on which font we will use.

To do this, we decided to make a tally chart with all the fonts on them, and make our selected recipients to pick their favorite font by putting a line in the correct box.

Here is what we found:

The people have spoken, and have decided to go with the font we initially decided to go with, meaning we will use the font, which on the graph above is font 4.

Audience Profiling